IBM WebSphere Commerce is a comprehensive and powerful ecommerce solution designed to support virtually all of a company’s business models while delivering a personalized and relevant customer experience on a single platform
IBM Digital Commerce was designed with a focus on three key themes:
Give customers the Omni-channel service and experiences they expect
IBM WebSphere Commerce enables you to create experiences that are as unique as your business and give customers the flexibility to seamlessly move between channels to interact with you when, where and how it’s most convenient for them
A set of open, standards-based interfaces make it easy to integrate with supply chain solutions such as enterprise resource planning (ERP) and distributed order management (DOM) applications so you can provide inventory visibility and the flexible fulfillment options your customers expect.
Deliver personalized and relevant customer experiences
IBM WebSphere Commerce includes a complete set of commerce services that help you become essential to your customers by creating personalized, customer centric experiences
The integration of search capabilities with WebSphere Commerce starter stores helps organizations reduce the total cost of implementation while increasing functionality in their storefront.
IBM WebSphere Commerce comes with responsive design which helps to deliver a common experience across mobile, tablet, and desktop while helping to lower the total cost of implementation and speeding time to deployment
Support for business and IT
IBM WebSphere Commerce is designed to meet the needs of business and IT constituents to enable more agile and responsive commerce operations
IBM Management Center for WebSphere Commerce empowers online marketers and merchandisers with easy to use tools and virtually eliminates the need for IT. Business users have more control over content, product catalogs, price lists, promotions and the overall customer experience.
IBM Commerce Composer for WebSphere Commerce is a web page design and layout tool that enables merchandisers to quickly create and manage digital customer experiences without the need for IT.